The Language of Advertisement

CONTENTS Introduction.3 SECTION I. Theoretical issues of translation.5 1.1. Equivalence of translation................................................................6 1.2. Types of translation........................................................................10 1.3. Pragmatics of translation................................................................11 SECTION II. lexical and grammatical peculiarities of publicistic texts17 2.1. The characteristic of the publicistic linguistic communication18 2.2. Analysis of terminal figureinology in publicistic style............................23 CONCLUSIONS26 SUMMARY29 SUMMARY (??????)............................................................................................30 LITERATURE............................................................................................................31 INTRODUCTION This term paper is devoted to the probe of peculiarities of stirize language. However, the number of plant d evoted to the analysis of advert language, is rather significant, though we find advertising English is evolution very fast. The reason is that advertising is very popular now and a lot of community wishing to know rough advertising language.

An advertising practician tycoon simply call for to find clues to more undefeated advertising; a sociologist might be elicit in its effect on the demeanor and values of society; a psychologist might be interested in its effect on individual motivations. And there argon many other assertable approaches. It is very interesting to study lexical peculiarities of advertising language in order t o run into why advertising has so much infl! uence on people. Thats why we have elect advertising language as the object of this study. Lexical peculiarities of advertising language are the affair of this investigation. Theoretical and specialized work of linguists such as I. Galperin, E. Maksimenko, A. Goddard, A. Crompton, G. Leech, G. Cook, G. Dyer, K. Tanaka and...If you want to get a respectable essay, order it on our website: BestEssayCheap.com

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