Presented by: Shelly Florian Russi Diana González Muñoz Hassan Karamedine Mahmoud Adriana Massi Hoyos Presented to: Pedro Bossio Business School International Business pecuniary resource I May 24, 2011 Barranquilla parry OF CONTENTS INTRODUCTION 1. THE worry TO SOLVE 2. OBJECTIVES 3. GENERAL INFORMATION OF THE COMPANY 3.1 Name and sketch history 3.2 Organizational structure 3.3 Current business 3.4 strategical business units/ harvest-tide lines 3.5 Mission 3.6 Vision 3.7 Corporate objectives 3.8 Environment analysis 3.8.1 Industry to which the gild belongs 3.8.2 Economic military action of the familiarity 3.8.3 Economic situation of the Company and of its related industry 3.8.4 The Company in the World context 3.9 Financial diagnosis 3.9.1 macroeconomic trends and the performance of the Company 3.9.2 Horizontal and perpendicular analyses 3.9.3 Financial ratios 3.9.4 The silver education, specie flow statement, and free cash flow statement analyses 3.10 Prospective analysis 4. CONCLUSIONS BIBLIOGRAPHY AND REFERENCES INTRODUCTION Every year, Semana mag ranks the vitamin C biggest companies in Colombia according to their operating income where Colombina S.A. is always present.
Colombina is recognise as one of the leading companies in the food sector, curiously in the confectionery and cookies subsectors, in which they attend 50% and 18% of the merchandise share, respectively. Colombina operations national and internationally has assure gain and permanence in the market during the years 2007 and 2008. Although the company has achieved its strategical objectives su! ch as financial growth, captivating consumers, satisfying expectative in node service and managing resources effectively, they are not the only pretender in the market. While they enjoy a really salutary billet in the confectionery market, chocolate sector could be better. national de Chocolates, its biggest competition on this subsector, is Colombians favorite. Throughout...
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