The Disposable Diaper Industry in 1974

The disposable table napkin industry began in the mid-1950s when P& adenosine monophosphate;G was asked by the nun at Cincinnati Catholic infirmary to invent a disposable diaper to eliminate the well problems associate with cloth diapers which were prevailed in those days. Consequently, P& adenine;G began national expansion of its P axerophtholers brand and it could establish of the foundation of the emergence of the disposable diaper industry in 1966. The disposable diaper products had deform the single largest brand at P&G with the sales growth in excess of 25% annually and became the industry leader with about 69% exploit share of the competitive disposable industry. In the competitive market, although umpteen companies tried to penetrate, just few of them could success on maintaining their business. I analyzed the major elements deciding the success of the company chord to the product, demand, distribution, marketing, manufacturing, R&D. 2. The key elements of the success: 1) Product: The fictional character of the disposable diaper was decided according to the performance characteristics of diapers hold absorbency, strikethrough and rewet of the inner liner, softness, fit, fastening system, shedding, and ability to double up, and ease in disposal. The uplifted quality was achieved by almost of the company including P&G by constant investment to reclaim the quality of the products.

2) Demand: In spite of generally declining births in the US, the increase in disposable diaper sales was well-kept with some changes of the society. As main factors, there were the increase of the w ager of working mothers who valued the conve! nience and the parents who wanted to raise their children with gamy quality of the baby products. As a result, disposable diapers had obtain the biggest product category in the baby care industry. 3) airing: Although gross margin of disposable diapers with around 18~20% which was lower than those... If you want to get a full essay, propel it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay