1. Coca-Colas Long - Term Marketing Strategy 2. keep comp all care: ? To benefit and refresh people around the world, anywhere, any time, everyday. 4.strategic Plan 5. Environment ? Economic:Global crisis ? Social: increase consciousness of environmental protection ? Political: Governmental apology from some oversea markets (e.g.: brazil -Tax on imported squashy drinks) (e.g.: Australia & Mexico - Stiff resistance from regulators) ? pagan:Healthy lifestyle 6.Corporate coach: SWOT Analysis ? Strengths: ? Brand loyalty ? Experience ? tightlipped recognized trademark ? Weaknesses: ? Matured market shares ? Tremendous size ? Success leads difficultly to create the earning re cord 7. ? Opportunities: ? Many potential overseas markets ? Huge population ? Standard of livelihood ( ? Purchasing precedent ( ? Economic downturn as a chance ? hiking market shares ? Threats: ? Keen competition ? Pepsi ? Substitute products 8.
Business level: ? Reallocation of resources => seek growth and profitability ? Trade tally among home market (SBU) and overseas markets (SBU) | ! |CEOs part populi |Our Opinion | |Home market US | reaping | aid | | foreign markets Existing | harvest-feast |Maintenance | |Potential |Growth |Growth | ? Priority of Investment Potential overseas...If you want to get a full essay, order it on our website:
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