Preparing to Conduct Business Research

On September 12, 2012 the innovative York urban center wellness Department voted eight-zero with i vote abstaining, to reenact a ur forbiddance center wide criminalize on profit- sug bed boozings in containers everywhere 16ounce in surface (Susman, 2012). At the urging of New York City Mayor Michael Bloomberg the health subdivision is hoping that this prohibition bequeath cede an advert on the growing obesity enigma among New York citizens (Susman, 2012). Opposition to the ban was homely before the final vote by citizens believing violations of his or her freehandeddom are occurring and vendors who see the creams in what he or she serve the customers under dictation from city hall.Perhaps the group with the most to lose is the boozing industry the ban limits servings of sugar sweet-smelling drinks to 16 ounces or less in the citys 24,000 restaurants, delis, movie theaters, sports venues, and alley carts (Petrecca, 2012). This guesss no 20-ounce bottles, no sup er- coatd drinks, no monster drinks at the movie theater, the position is most of these establishments consider a 16-ounce deglutition a small or medium drink (Petrecca, 2012). So smaller drinks mean smaller profits however, it may be possible that this is not the case.The ban does not limit the number of 16-ounce drinks a soul may purchase the possibility for superfluous gross gross sales does exist (Petrecca, 2012). Be experience only restaurants stomach free refills, it is possible that the smaller size drinks pass on result in great quantities of sales at the other locations. descent Research The CEO of the coca plant skunk bon ton is communicating with Learning group A, hiring Learning team A to seek potential issues and opportunities resulting from the ban on containers over the limit of 16 ounces of sugar sweetened beverages in the city of New York.coca plant smoke is exhibit interest in study what the consumer thinks of the ban how the customers believe i t leave al one and only(a) make a motion his or her recreational and dining experiences. coca locoweed is not only showing interest in this information as it pertains to New York City but in like manner be draw the interest this ban is attracting from other Brobdingnagian cities and what it would mean to the community if this became common drill in other locations (Koebler, 2012). Hypotheses group A offers some(prenominal) hypotheses to the ban and the effects it depart gift on the citizens, vendors, and distributors of sugar sweetened beverages ? Team A hypothesizes that the ban on sugar sweetened beverages result cause a decrease in beverage sales that contain sugar, costing the coca plant Cola company millions of dollars in sales. ? Team A hypothesizes that the ban on sugar sweetened beverages bigger than 16 ounces leave cause consumers to purchase multiple quantities of beverages in surrogate of what they use to purchase. in addition the sale of sugar free beverage s ordain rise this will cause an increase in revenue for the Coca Cola Company. Team A hypothesizes that the commonplace will be unreceptive to the ban and believes that the government body responsible for it has overstepped their bounds. The state-supported will think that the removal of this choice goes against the constitutional rights every person has and that he or she will attempt to denudation a way around the ban. ? Team A hypothesizes that although on that point will be citizens upset in regard to the ban, the citizens will embrace the right proving a mensurable difference on the obesity bother in New York City. Variables to Consider and Questions to AskIn an elbow grease to offer to the Coca Cola Company the most complete information, the best recommendations, and a reliable foundation on which to metrical unit afterlife changes it is necessary to inquiry as many variables as possible. Variable questions to take on in the research include 1) The different age groups of the consumers, and their drink orientation courses. 2) How the vendors plan on handling this new rule and will the vendor adjust the prices, add free-refills, impose buy one get one programs, and add additional drink dispensers to confine customers. ) How these bans encourage customers to leave the city limits and confabulate establishments in the suburbs? 4) How the consumer understands the reasoning rear the ban and the obesity issue with the removal of beverage choice? 5) Coca Cola currently holding a 70% commercialize share in New York this is a significant margin over the emulation (Petrecca, 2012). It is important to research if the customer loyalty level will hold up to deals by the competition and how aggressive Coca Cola is going allow to be with marketplaceing and pricing. 6) Is Coca Cola voluntary to embrace this ban, explore ways to market their diet products and fruit juices as an stick out to the sugar sweetened beverages? Ethical Consideratio ns moral philosophy play a critical utilization in selecting research projects (Donald R. Cooper, 2011). It is critical to figure how the results of the research issue breach the rights of the citizens. In the case of the New York City rightfulness that limits the sales of sugar sweetened drinks there are several estimable questions that arise.The strongest being, how will this state equity infringe on an individuals rights to exact the size of their desired beverage? The motivation behind the law is the unhealthy factors of sugary drinks, targeting one unhealthy option. Supporters of the law believe that this law will help prevent obesity however, opposition believes it is unfair to place the incubus of this issue on one product. Also at question Is it estimable to strangle a consumers right to choose what he or she wants to drink? on with sugar sweetened beverages there are other unhealthy products available that have proven effects on cant with no restrictions. Vendo rs and beverage makes can show that the law shows bias and is discriminatory. This leads to another ethical issue does the law give preference or competitive vendor reward over consumers advantage. A consumer, who may wish to purchase a larger drink, may find the need to purchase multiple drinks, thereby increasing the sales of the company but yet not eliminating the risk of obesity.Also under consideration is the ethical question, does the beverage company have a responsibility to their customers to reduce the chance of obesity, wise(p) that these beverages offer empty calories with no nutritional value? Conclusion Moving into the future it is important to understand what difficulties a company will be facing. Knowledge from research projects provide companies the possibility to develop happening plans and reduce the chance that the unknown will alter the course of a no-hit business plan.Earlier this month the New York City Health Department passed a law that has altered the way beverage makers and vendors conduct their business and altering the freedom consumers have in choosing something as simple as the beverage he or she drinks. The Coca Cola Company is looking to go forward armed with the knowledge they will need to maintain their superiority in the New York Market. This task has fallen on Learning Team A, as they will research and discover what the market and consumers will demand to remain customers of Coca Cola.