The English-Chinese Translation of Brand Names in Light of Consumer Psychology

Abstr movement: Translation as a way of converse non only trans marks languages but as well as transplants cultural information. Thus, denounce allude translation as different translation is a form of cross-cultural communication and is influenced by various cultural factors. This story tries to explore the methods of English-Chinese denounce name translation in fairylike of the features of Chinese consumer psychology. Key words: print names; Chinese consumer psychology; translation; methods gatewayNowadays, brand plays a more chief(prenominal) role in the economic life in mainland China and it affects people?s life from every aspect. Consequently, how to correctly construe those brand names of imported commodities has become a mixer focus and is strategically important for those multinational corporations that wish to pull through there. Brand name translation is a persuasive communication. It is the circumscribed tool marketers use to persuade consumers to act in a desired way. It is a bridge in the midst of marketers and consumers, and between consumers and their kindly culture environment. Therefore, to translate foreign brand names into Chinese, translators not only have to associate it with the characteristics and custom of Chinese, but also conform and cater to the pursuit of Chinese consumers psychology. I. Brief Introduction of Brand and Brand NameBrand is a commercial-grade term.

It is a name, star sign symbol or about combination used to range the harvests of one firm and to order them from competitive offerings. The ingredients in a brand constitute the produ ct itself, the packaging, the brand name, th! e promotion, the advertising and the overall. The brand is therefore a discount of all these elements, physical, aesthetic, rational and emotional. Essentially, the fire result must be not only curb but also split up from the brands of other competitors. Generally, brand consists of devil parts: the literal name, which burn be pronounced, and the graphic design, which is ordinarily the body... If you want to get a full essay, order it on our website: BestEssayCheap.com

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